How To Make Your LinkedIn Profile A Magnet For Business
An outstanding and good looking LinkedIn profile is essential for your professional career or for your personal businesses. But with more than 500 million users of this network, how do you create a profile that stands out?
We analyze how to optimize your profile on this network to make it the best promotional tool or ‘social sale’, and what steps to take when trying to achieve your next professional objective.
These promotional tips are inspired and validated by the profiles of the most successful leaders on LinkedIn. Here are some tips on how you can transform your profile and become an effective professional brand platform that really sells you.
1. Use Your Profile To Create “Your Story”
When it comes to a profile, it is important that it is presented in a professional manner, in addition to being able to offer your (potential) client valuable information about what you do. Take the time to complete your LinkedIn profile completely. Although it may seem daunting, it is not as difficult as it sounds.
A LinkedIn profile is an excellent opportunity for a candidate to show their training, experience, accreditations and specialities, as well as the multiple functions they have performed for different clients.
By leaving your profile incomplete (or not keeping it updated), you keep valuable information about your qualifications hidden from people who may be interested in hiring you.
Your profile must be personal and NOT read like a CV. Personalize your LinkedIn experience with a compelling headline and narrative, keep it personal. People who visit your profile will make a judgment about who you are and what you have to offer; make sure they are seeing it in the best possible light:
- Upload a professional photo: Your LinkedIn profile is 11 times more likely to be seen if it has a photo.
- Add a summary: your summary is essential, it is ‘your story‘. Share your vision.
- Add media like videos and presentations to maximize your LinkedIn exposure and better show your story.
- Include keywords in your summary sections to improve search engine optimization. Adding keywords and phrases that are relevant to your skills and specialities optimizes your profile for search, which means that your profile will appear in the list when someone searches on LinkedIn or the Internet for those words. Spending a few extra minutes of your time researching and adding applicable keywords can make a big difference by highlighting your value as a candidate.
2. Always Stay Active
While having a full profile posted on LinkedIn is a great start, it’s important to take advantage of LinkedIn’s other social features.
Use LinkedIn status updates to share valuable and engaging content with your network. You can link to your own posts, give updates on recent developments, or simply share interesting and relevant news.
Join LinkedIn Groups to maintain an active and visible presence on the social network while making connections and sharing information with colleagues and colleagues. These groups offer another way to connect with new people. When you’re active on LinkedIn, you spread the word, show experience, and build a powerful network.
You can add a banner at the top of your post. Canva is a really useful tool for creating visually appealing images to display on your LinkedIn blog post. Pick a banner that grabs readers’ attention, pick a headline that grabs their attention, and then share.
To further enhance your post, remember to vary the content. Add a mix of text, images, and videos to keep readers interested. When you start writing your blog, be sure to write about something your audience is interested in, so be sure to post things like Industry Specific Infographics, Industry News, etc.
3. Cross Promotions
As a professional, it is crucial to take advantage of every opportunity to promote yourself through social media and other marketing efforts to make it easy to find yourself. Creating links is crucial to your SEO, using this integrated approach will also improve your search relevance online, which means that your name will be closer to the top of the page when potential customers search for someone with your qualifications.
LinkedIn is a great way for a professional contractor to link to your website and other social media accounts, as well as to post and share specific posts with your network. This will help increase “brand” awareness. Remember, you are your brand.
4. Earn Recommendations
When someone gives you a recommendation on LinkedIn, it tells those who see your profile that you are who you say you are and gives credibility to your skills and experience. The key to getting quality recommendations is to be proactive. By writing recommendations to others, you give them the incentive to return the favour.
Also, don’t be afraid to ask for a recommendation, if applicable. When submitting a request via LinkedIn, make sure your message is professional, personalized and informative; If it’s been a while since you worked, include a quick reminder about who you are and what projects you worked on.
5. Build And Use Your Network Connections
LinkedIn is not intended to replace face-to-face interactions, but rather optimizes your ability to learn more about the people you have met or are related to. When you work, your business depends on your reputation. Your reputation is based on connecting and working with the right people.
Use LinkedIn to connect with industry leaders and colleagues who can provide advice, assistance or referrals, and stay in touch with current and past colleagues and clients. Having these contacts on your network gives you an easy way to update them on new developments in your career, keeping you in their sights.
This strong network of contacts is also an effective way to promote yourself. Don’t overlook the opportunities to make your connections work for you by asking them to share your status updates or latest posts, or request a recommendation, as mentioned above.
People are five times more likely to engage with you if the disclosure is through a mutual connection. Check who is connected within your network. If you’re currently looking for referrals or a partner for a particular project, don’t hesitate to reach out to your LinkedIn network. You never know how a connection can work to your advantage.
6. Measure Your Success Statistics
As a brand, it is important to measure your success and how well it is performing. The LinkedIn SSI (Social Sales Index) tool gives you the ability to see where you stand when it comes to social sales and allows you to see how you are performing in each of the four elements of career advancement:
- Establish your professional brand
- Finding the right people
- Participate with ideas
- Create relationships
If you follow these tips and build a successful LinkedIn profile then there are 100% chances that your business will experience a success in the future.