Build Your Brand Identity On Twitter (7 Resources)
Building a brand identity on Twitter, the social network that limits messages to 280 characters, is an especially challenging task. Right now, Twitter has 330 million users worldwide, some of whom could be potential clients for your business. It is worth a try. Next, we will show you the best strategies to create a brand identity on Twitter .
Build A Strategy For Twitter
At the beginning you have to create a complete strategy defining what your objective should be on Twitter. If you want to successful, you have to invest enough time and effort, because getting results is not something quick. Possible goals could include:
- Promote customer loyalty.
- Generate new leads.
- Increase conversion rates.
- Give information to prospects.
To get the results you need to make sure your goals are measurable and specific. This is essential.
Create A Unique And Branded Profile And Username
The most noticeable aspect of brand identity on Twitter is the username. During account registration, be sure to provide the full company name or an alternate version of the name, which is identifiable and memorable. A Twitter profile username conveys a particular brand image and improves the likelihood that your business will appear in social trends/trends. In addition to creating an attractive username that reflects your brand well, you should also do the following:
- Optimize your profile by choosing a brand logo or other relevant image for your page’s profile image and entering descriptive information about your business in the bio section. Also, you can add a link to the “About” section on your website. This will attract more potential clients to your page.
- Verify your account to tell your audience that your brand page is genuine. You can follow the “Simple Twitter Guide” on how to get the blue check mark.
- Link to your Twitter page from other sites, such as your website,
email signatures and other social networking sites to help you access your site network.
Take Advantage Of Your Brand’s Voice
You have to build a brand voice on Twitter that represents your company, your product and, above all, that adapts to your target audience. This is the number one factor in establishing a sense of trust in consumers. Each content, each tweet on your account must contain the voice of your brand. Whether this tone will be formal and professional, or more relaxed and humorous, will depend on the type of service you provide and the kind of audience you have. On Twitter, as in any other social network, your message must be aligned with the nature of your business. It is essential to strengthen the brand identity on Twitter.
Mark Your Images
The images that you can publish on your Twitter profile will appear more professional, unique and attractive, if they connect with the visual identity of your brand. Remember that branding is always about consistency. Images create a link between your Twitter feed, website, online ads, Facebook profile, and other digital platforms. They help you promote your business, gain recognition from your followers and strengthen your brand identity on Twitter. The best way to brand your Twitter images is by adding your logo or incorporating your brand colors in a recognizable way.
Use Hashtags Tactfully
Hashtags, phrases that indicate a specific topic or content, were invented by Twitter. Today, they are an essential component in any social media strategy as they allow you to connect with the social trends of the moment. In fact, hashtag tweets improve brand engagement by 50%.
The best tactics for using hashtags on Twitter business pages include:
- Avoid spaces or punctuation . Hashtags don’t work with spaces between words, even if they consist of multiple words.
- Look for unusual hashtags. Twitter provides you with high-profile hashtags related to your activity on the homepage feed. Make the most of it at the right time.
- Don’t overdo it . The general rule of thumb is no more than a few hashtags per tweet. Anything more than that is ineffective and too many hashtags can turn off people.
Stick To Your Itinerary And Posting Schedule
Getting the commitment of your Twitter followers is not an easy task. After all, Twitter is a super crowded space, each minute more than 350,000 tweets are sent through this platform. Knowing what time to post during the day can significantly increase your engagement metrics.
- Friday is the best day to post on Twitter
- Post between 10 and 12 in the morning. This is the most effective time slot
- The worst time to participate on Twitter is Sunday morning
- Make sure you post at least once a day to maintain the necessary level of engagement and brand visibility with your followers.
- When you get to know the habits and preferences of your audience, adjust the time of your posts using Twitter Analytics.
Build Brand Identity On Twitter With Multimedia Content
Up to 82% of users watch video content on Twitter and have said they would even like to see more. Videos, infographics, surveys, etc. They are a useful way to engage your followers on social media. Some ideas you can use include:
- Twitter news photos . Visual content, like images, add diversity to textual content. Images can add value to your audience, if you provide them with information and knowledge that educates them.
- Gifs add a fun and relaxed side to your business . It’s like adding another layer of fresh and attractive personality.
- The videos behind the scenes. These videos can help improve your credibility and give your business authenticity. They add a human touch by showing your team and your operations from a less commercial angle.
By reinforcing your brand identity on Twitter, you will be able to connect with your followers in a meaningful way, generating trust and lasting relationships with your customers. It is important that your company has an adequate presence on Twitter, as it is still one of the most popular social networks for the B2C and B2B segments.