What Is The Canvas Model And How To Apply It To Your Business
Do you have a business idea but don’t know how to start? Do you know what Canvas is? Don’t worry, developing a business plan is one of the most important steps to start a business, for this reason, it is important that you have it clear and organized.
If you are reading this post, it is because you have surely heard about the Canvas model. But what is Canvas? How can you help me to develop my business idea? We will respond in this post.
What Is Canvas?
The Business Model Canvas or Business Model Canvas is a methodology that was officially born in 2010, as a tool for innovation in new business models. The Business Model Generation book explains this tool and presents some examples to design a solid business model for your business.
When you write or draw an idea you have in mind, you can organize it and better understand how it can work.
The Canvas Business Model is a kind of spreadsheet, which will help you organize those ideas and understand how your business plan will work.
You may already have an idea of how your business will work, however before starting it is important that you are clear on how you would manage each part; where you should invest, and where you should pay more attention. That is why it is essential that you know what Canvas is and apply it to your business.
What Is A Business Model?
If you Google, the results for this question are diverse and varied; for this reason, it is important that you write “business model” to find more related information since there are different platforms with similar names.
When we talk about the Business Model, we are referring to the way in which your business will be organized; who your customers will be, what products or services you will offer, the solutions you will deliver, and most importantly, how you will earn money from this.
Let’s do it!
Now that you know what Canvas is and what it is about, I will explain each part necessary to come up with a solid business idea that will give you the bases to start your business. It is important to keep in mind that not all businesses are the same, so you can play with the Canvas, modify it to personalize your business.
If you are starting alone, or you want to do it as a team, it is important that the creation of the Canvas for your business is the product of several ideas. The time to complete canvas is indefinite, you can take a whole afternoon to do it, but change things on the way or start again.
So suppose you want to create your business online, and you are going to structure it with a Canvas model.
To Start We Can Divide The Template Into Three Parts.
1. Value Proposition
Within the value proposition, you must identify in detail what the objective of your idea will be, what will be the main function of the product or service that you intend to offer.
For this it is important that you answer the following questions:
What Is Your Idea?
Sell pet accessories? Create your own travel agency? You should think about the product or service that you will offer, what you will need to get, is it something physical? You have suppliers.
What Will Be The Objective Of Your Idea?
When we talk about the objective of your idea, it is important that you think about the solution that you are going to deliver to your audience, what is the problem that you are trying to solve.
Do you already have a name for your project?
When creating a website, defining your business name should be something very important, think of a creative and easy to understand the name, since domain registration will be one of the main steps to put your idea on the Internet.
What is the type of content you want to publish on your website?
Regardless of the type of business, you want to create, online presence today is very important.
2. Segmentation Of The Public:
Who is your idea for? one of the fundamental parts to create your business is to have clear information about your audience. You must define a type of profile, the people you want to reach, and how you want to influence them. In this way you can more easily understand the products or services you can offer, and when a consumer is ready to be your customer.
3. Channels To Promote Your Business
Finally, you should also think about the way of disseminating and promoting your business. It is no secret to anyone that nowadays people are more on the cell phone than on television, or more people listen to music on the Internet than they listen to traditional radio. This is why it is important that you know your audience. These questions will help you with this task.
Now that you know what canvas is, and how you can implement it to your business idea, you can increase more details and, depending on the type of business, it is important that you define key points such as the sales cycle or the logistics of your business; and once you have defined your business model, you have taken it out of your head and put it on paper, it is time to bring it to reality and publish it on the internet.