Facebook Marketing Tools to Level Up Your Campaigns
With almost 1.93 billion daily active users worldwide, it’s safe to say Facebook is the biggest social media platform today. As such, it offers an extraordinary ability for companies to get in touch, and quite close and personal, with their potential customers.
It is no wonder, then, that many companies like to use Facebook as their primary platform for running marketing campaigns.
The unique back-and-forth that ensues between the company and its customer on this platform has proven to be an invaluable resource, as businesses can use this interaction to create more personalized campaigns, improve their product or generate hype more efficiently.
However, none of this would be possible without specialized tools. These tools enable businesses to keep track of the immense amount of data generated from engaging with Facebook, recognize trends, and automate certain campaign features.
If you’re interested in these tools, look no further! In this little article, we’ll present you with some of the best Facebook marketing tools used by the best of the best in the marketing business. Let’s check ’em out!
Let’s start with an ol’ reliable. SEMRush is among the best tools available to marketers today.
It is an all-encompassing tool that includes over 50 products, add-ons, tools, and plugins that allow you to analyze market data, do keyword research, formulate ads and ad campaigns, and perform various optimizations of your campaigns.
One of the best things about SEMRush is that it has a free trial, so if the tool ultimately doesn’t fit your needs, you don’t have to commit to anything by picking a subscription model.
Content is king in today’s market. In fact, content marketing is so strong that 66% of marketers are looking to increase their content marketing budget in 2022. This is where tools like BuzzSumo come in.
BuzzSumo is a tool designed to enhance your content and content marketing strategies. It allows you to analyze modern content trends and apply the best of them to your content.
In addition to this, BuzzSumo lets you monitor that content, its engagement levels, and lead generation potential, so that you can plan your next steps.
Just like SEMRush, the tool comes with a free trial and paid subscriptions, costing $99, $179, and $299.
Another awesome content creation tool, Canva is the thing to use when you want your designs to shine.
This tool’s primary focus is the design and creation of social media posts. As such, it comes with several pre-made templates created by other world-class social media marketers and content creators, so you can always pick a winning design.
On top of that, Canva is an easy-to-use, drag-and-drop style content creation tool, so anyone can use it, even if they don’t have previous experience with graphic design or content creation in general.
The tool features a free model as well as two paid models. One interesting thing about Canva’s plans is that all of them can be scaled to your team, so the tool has varied pricing based on your team size: 1-5, 10, 20, or 50+ people. Their Pro plan also allows you to choose whether you want to be billed monthly or yearly.
If platform integration is the game, Sprout Social is the name.
Sprout Social is a tool dedicated to social media platform integration, supporting all major platforms like Facebook, Twitter, and Instagram.
The tool allows you to curate content, publish and analyze it. It also features automation tools, like a BotBuilder, so you can create chatbots that will engage with your followers.
Sprout Social has three payment plans – Standard, Professional, and Advanced, costing $89, $149, and $249, respectively. However, you can choose to be billed monthly, and, if so, the prices become $99 for Standard, $169 for Professional and $279 for Advanced. All models can have a free trial.
If you need a data-collection, -monitoring, and -analysis tool, then Whatagraph is the right choice for you. This tool facilitates cross-channel data collection and analysis, allowing you to be on top of your social media marketing campaign at all times.
The best features of Whatagraph are its clear and engaging visual style for data graphs, its ability to facilitate cross-brand collaboration, automated report generation, and integration with a number of third-party data collection tools, enabling you to collect data from multiple sources, making it a favorite of some of the most popular SEO companies.
Whatagraph has two fixed-price plans, Professional and Premium ($199 and $299, respectively), but also allows you to create a custom payment plan in case you don’t need (or have need of more) features presented in one of these two plans. All plans come with a 30-day money-back guarantee.
Another one of the all-time favorites, ShortStack, has been the go-to SEO and marketing management tool for years. This exceptional tool lets you create mailing lists, curate and generate content, optimize your SEO, gather and analyze data, and perform various other functions.
When it comes to social media, the tool enables you to create and run a number of contests (hashtag, photo, comment, refer-a-friend), which often generate a good amount of engagement for brands, as well as various quizzes. On top of that, ShortStack also features real-time analytics.
ShortStack comes with a free plan, as well as three paid plans: Starter ($29/mo), Business ($99/mo), and Agency ($199/mo), and each has a free trial attached to it.
Finally, there is one tool that’s usually looked over, but that’s right under everyone’s noses. We’re, of course, talking about Facebook Messenger.
Indeed, Messenger is often forgotten as a basic tool but is nonetheless very powerful if used correctly. Using Facebook Messenger, you can increase engagement with your audience many-fold and enact very subtle but highly-successful campaigns.
Among other things, you can use Messenger to run click-to-messenger ads, which, instead of leading to a landing page, lead the person to interact with a bot in their Messenger.
Messenger can also be used to create email lists, as it allows you to extrapolate that information from the persons you engage with or run chat blaster campaigns.
And all this is completely free and right under your nose! Thanks, Mark!
And there you have it, some of the best tools to enhance your Facebook marketing campaign.
Social media is a very powerful marketing tool. So much so that most brands today cannot gain any ground in their niche without it.
Luckily, with the tools we presented you today, you’ll be able to get your foot in that door and, hopefully, grow your business and thrive!