MAXA Designs Social Media Marketing For Real Estate In 2021

Social Media Marketing For Real Estate In 2021

The real estate industry has adapted to the changes in the way the world lives and works because of the pandemic. While the housing industry is still booming, real estate agents have changed the way they market their services and their properties to meet the demand and stay socially distanced. In 2021, social media marketing will continue to evolve to keep up with the fluid situation with the pandemic. Mastering social media marketing means using innovative real estate brochure design and other online tools to connect with potential buyers and sellers.

Creating Informative Content

Real estate professionals can help make a more meaningful mark in the social media game by creating their own informative content. Expert real estate branding agency professionals recommend real estate agents work together to hold online seminars, video talks and other helpful content sessions to educate consumers. With some economic uncertainty in other industries, it’s important to use content to help consumers understand the positive outlook for real estate.

Offering Online Virtual Tours

Social media channels also offer real estate agents opportunities to hold online virtual tours of properties. Rising numbers of virus cases and mask mandates make online home tours a safer, better option for potential buyers. Invest in high-quality video photography options to help potential buyers visualize the property and feel as if they are inside of the home. 

Using More Visual Details

Next, include more informative details in your social media marketing materials. Start thinking outside of the box and include more visuals outside of high-quality photographs of properties. Create charts, infographics, maps and other documents that show buyers and sellers informed about the market, neighbourhoods, the real estate industry and trends in home buying. These marketing materials should be shared with followers to help keep them engaged in the content. Additionally, aim to portray yourself as an expert in the field and a trusted professional.

Expanding Social Media Presence

Then, go beyond the standard social media strategies of the past and expand your online presence. Most real estate agents have an active Facebook and Twitter account. In 2021, it’s essential to have an Instagram, a YouTube account and even a Tik Tok account. You’ll need to do more than post random updates and share visuals of properties. Aim to create a consistent, connected social media strategy across all platforms. Don’t simply repost the same content to each account. Use social media post templates to save time and be more effective.

Making a Difference

The last important part of a strong social media marketing strategy for 2021 is helping others. The last year has been turbulent and challenging for many families. You can show your generosity and your commitment to your community by giving back. Do volunteer work in your community or lend a helping hand. Talk about the importance of giving back and making a difference through your social media to show your dedication to the area and promote philanthropy. 

Social media marketing has become even more vital to real estate professionals since the pandemic changed everything. It’s time to be more creative in your social media marketing strategy and look for ways to connect with others even more.