Data science has already completely changed our way of doing and understanding marketing, but the best is yet to come.…
Since the pandemic, eCommerce has skyrocketed. Most of the brands that have a large presence in e-commerce are doing very well.…
The Internet came to revolutionize all areas of our lives, especially the business world, bringing with it a large number…
More and more small businesses are realizing the importance of social networks. And the fact is that, regardless of whether the…
Your company's survival depends on your capacity to reshape your business to meet the demands of a digital world. Sometimes…
In today's competitive business climate, getting the right job is absolutely crucial. This is especially true considering the high costs…
Impact COVID-19 Consumers Gerard Costa, professor in the Department of Marketing Management at Esade, has analyzed the effects of the COVID-19…
The new normality will bring with it new work models that entail substantial changes in all structures and levels of…
Being a business owner means that you should be aware of any trends or shifts happening in your industry. It…
Intrapreneurship Intrapreneurship has been developing in successful companies worldwide for decades with different results. This term, very fashionable today, was…